Founder + President, Serif Creative
TRANSITIONING FROM FREELANCER TO BUSINESS OWNER
Serif Creative is a multi-million dollar company serving Fortune 50 companies and local favorites like Wolf's Ridge Brewing. Doug will walk us back in time to the origins of starting the company at his kitchen table in a cramped apartment while working at a factory loading dock. Death threats, bananas, and a lot of heart are all parts of Doug's past and vision to build Serif Creative into a world-class agency.
Owner, Rooted Content
THE SCIENCE OF STORYTELLING
Leveraging emotions to build your brand story and guide your audience to a decision. A good story is effective. It changes a person's perspective, creates and emotional connection, and drives a person into action. But a good story is also hard to define. You know it when you hear it--the room gets quiet, your surroundings fade away, and you feel inspired. The ability to create this feeling in your business's audience is a powerful tool, but why is it essential to your business's success? Kyle will be breaking down the simple and often-overlooked elements of an effective story.
Social Influencer + Fashion Stylist
Owner, Live Love Read
WORKING WITH INFLUENCERS 101
There's no denying it...as the demand for social media marketing continues to grow, so will the demand for influencer marketing. Navigating the waters of marketing through social influencing can be difficult, as it is every changing and differentiates significantly depending on the influencer. This business series will focus on demystifying influencer marketing and sharing the 123s on how you should approach it as a business owner.
Jennifer Duann Fultz
Owner, A Minus Mama
GETTING STARTED WITH CONTENT MARKETING
Learn now to use content marketing to help your prospects know, like, and trust you before asking for the sale. The goal is for each participant to leave with 5 specific ideas for blog posts, e-mail marketing campaigns, or social media campaigns.
Co-Owner, Derk's Works Photography
CONFIDENCE IN CLIENT INTERACTIONS
The biggest secret to winning new clients, defusing an angry customer, or expressing the authenticity of your voice is simpler than you think. The art of listening and crafting meaningful questions in conversation can prevent you from being rejected as the pushy salesman and squash the fear of rejection, or the dreaded unanswerable questions. Understand a few still steps to help increase your confidence selling, authentically connect with your clients and help your business thrive.
Classically Trained Chef
Co-Founder, Flowers & Bread
Since graduating from the French Culinary Institute in 2001, Sarah has let her food curiosity lead the way: working as the personal assistant and publicist to celebrity chef Mario Batali, and as a contributor and recipe developer for cookbooks such as Batali’s Molto Italiano, It’s ALL American Food by David Rosengarten, and Chocolate: A Love Story by Max Brenner. Sarah taught writing classes on food culture at Stanford University and, in 2006, co-founded Apple and Onions LA, a boutique private chef company still based in Malibu, CA. As one half of A&O, Sarah spent 7 years executing daily meal service and event planning for one of America’s most prominent families. Since moving to Columbus in 2013, Sarah has been an instructor at The Seasoned Farmhouse, specializing in eggs, pastries, and French technique. Sarah loves to write and develop recipes and served as the recipe editor of Edible Columbus from 2014-2017.